FutureLake _ Brand Identity 
Future Lake is an Art center create by the finnish designer Tapio MäkeLä.
It will be oganizing a series of workshops and events related to the world of design & research in terms of ecosostenibility. 

For the Future Lake design identity we have generated  a graphic system based on rules and procedures that serves to communicate a own visual language of the finnish festival.
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I_ grid base, created with lines vertical, horitzontal and diagonals of 45 degree.
II_ graphic objects always with the same tickness, equidistants triangles and lines, vertical, horitzontal  and diagonals of 45 degree.
III_ the position and orientation depends always of the grid, leaving same separation between the elements, and without changed the elements size.
IIII_ the rhythm and combination they follow  rules of symetry, generating effect of dinamism. 
Art Direction | Brand Identity | Graphic System
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